Standby generators are in high demand, especially in today’s age, where adverse weather events and unreliable power sources plague homeowners and business owners alike.
The challenge for a lot of companies that sell, install, and maintain Generac backup generators is that they don’t know where to start in terms of promoting their capabilities to the masses in a meaningful way that not only amplifies brand recall but also directly impacts their bottom line in terms of return-on-investment (ROI). Another key challenge business owners face is tracking and quantifying ROI. That’s where a company like Online Marketing Standard comes into play.
Online Marketing Standard has over 10 years of experience working with electricians, Generac dealers and installers across the USA and Canada, and we have achieved incredible results by promoting their standby generator services through digital marketing. We’re also proud of our 92% client retention rate among all Generac dealers we’ve partnered with over the years.
So, What Marketing Will Help You?
Digital marketing is nothing new in the world of marketing, but it does require attention to detail and a sound strategy to ensure that each targeted channel complements the others — all while tracking and monitoring performance and ROI on a per-channel basis.
The most successful campaigns we’ve run for generator sales companies include a multi-faceted strategy approach that incorporates the following:
When marketing your Generac generator business, it’s important to take a holistic approach, as covered above, to ensure your brand stands out from the rest of the pack, regardless of where your target audience is in the buying cycle.
By leveraging all of the above in parallel, you’ll do just that—ensure your company stands out from your competitors and, bottom line, get your phones ringing and custom quoting for new installs and service contracts going on a consistent basis.
If you’re not sure where to start or how to increase online demand for your Generac generator business, just give us a call for a free consultation with one of our generator marketing experts at 407-604-0990.
Check out our work by visiting several of our client websites & reading our Press Releases:
Clients that have benefited from our SEO & Generac Marketing Services
GenCo Generators
The GenCo brand partnered with OMS for full-service SEO marketing in Florida & Georgia.
Generator Supercenter Peabody
A franchise owner looking for a new take on SEO services partnered with OMS
Generator One
A full-service SEO client & Generac Dealer in NE Ohio
GenerX Generator
A Florida-based SEO, Local SEO & Paid Media Generac Dealer with multiple locations
Genstar Generator Service
Wanting to target the greater Orlando market, Genstar enrolled in Local SEO and SEO services
MSH Power
Top-tier Briggs & Stratton dealer in the Texas Hill Country
Premier Generator
Striving to stand out in New England, Premier became a Generac Dealer from only being a KOHLER dealer
Power Pros
Briggs & Stratton certifed dealer in SW PA, also offering common electrical services
M.T. Ruhl Electrical Contracting
Just outside Philly, MT Rhul services 4 different counties and needed professional marketing.
Alternative Home Energy & Maintenance
A Local SEO Generac Dealer in The Ozarks & Truman Lake
